THE HYPE

THE PROBLEM: Protein powders that are low in quality, contain fat-inducing maltodextrin, taste horrible, require a blender to mix properly and contain only one very fast-acting protein. No doubt that most of these products are cheap, but who wants to gag something down day after day that\'s neither convenient nor beneficial?
THE SOLUTION: Matrix® protein powders. Taking years to properly formulate, Matrix® solves all of the problems currently afflicting those other low-grade protein powders. Most importantly, we completely stayed away from cheap, inferior protein sources, such as denatured sodium and calcium caseinate. We knew that to be the best, we had to use only the highest quality protein sources, such as ultrafiltered whey protein, ultrafiltered milk protein, native egg albumin and glutamine peptides. The costs are much higher, but the rewards are significant. These proteins not only taste great, but they are unmatched in their ability to improve overall health as well as build critical bodily tissues and processes. To make the highest quality product in the industry, we knew we had to do even more. We decided that we would not settle for anything but the best tasting protein powder on the market. After countless trials, we arrived at several delicious flavors that are pure ecstasy to consume. Completing our solution to the problem, Matrix® is thoroughly instantized so that every scoop dissolves perfectly in your favorite beverage. No more disgusting clumps or blenders that dirty your kitchen . . . with Matrix®, you only need a spoon!

THE FACTS

1. What is Matrix®?

Matrix® is a blend of the highest quality protein concentrates in the industry.

2. What makes Matrix® higher quality than the competition?

Matrix® contains a combination of 3 different high-quality proteins: whey protein, micellar casein and egg albumin (egg white protein).

3. Why a blend of different proteins instead of just one protein?

Indeed, there are several very high-quality protein sources, such as egg, casein and whey; however, none of them are perfect in every aspect. All of these protein sources are equal in terms of overall health and growth of lean body tissue, but each has its specific physiological strengths and weaknesses. For instance, egg protein is considered the gold standard protein source. Not only does it perfectly support lean tissue growth and maintenance, but it contains a host of growth factors and micronutrients. The downside is that it is very expensive. Whey protein, on the other hand, has been shown to be the fastest metabolized protein source and to have superior immune-stimulating abilities. Casein has been shown to be the slowest metabolized protein source, which makes it superior for providing muscle tissue with amino acids over an extended period of time. Thus, even though ingesting one protein source has many benefits, ultimately the best course of action is to consume several high-quality protein sources in order to minimize the weaknesses and maximize the strengths of each source.