CoQ10 is produced by the human body and is necessary for the basic functioning of cells. It is a fat soluble vitamin-like substance present in the mitochondria of all the cells in the body. It is vital because it carries the protons and electrons that are used to produce adenosine triphosphate (ATP), the bodies immediate source of energy into the cells. This process is constant because the body can store only a small quantity of ATP at anyone time.

A lack of sufficient CoQ10 can lead to heart problems because without it, the heart does not have enough energy to circulate the blood effectively. Coenzyme levels decline with age so it is believed that as many as 75 percent of people over fifty may be deficient in CoQ10. It can be naturally found primarily in fish and meat, however only in very small amounts.

CoQ10 has antioxidant properties similar to those of other fat-soluble antioxidants such as vitamin E, scavenging free radicals and preventing oxidation of lipids and other molecules. In test tube experiments, CoQ10 helps maintain the antioxidant state of vitamin E and possibly does so in the body.

The benefits of CoQ10 are far reaching, however absorption is poor with approximately 60% wasted. Many who supplement with CoQ10 may not be getting the effects they want due to this poor utilisation. To counter this Reflex has added the patented bioavailability enhancer Bioperine, an extract of black pepper. Clinical studies have shown that it improves absorption of supplemental CoQ10 by an unbeleivable 30%.

Not all forms of CoQ10 are the same, and many common varieties actually employ a synthetic form made from tobacco leaves. However, the \\\"trans\\\" form of CoQ10, which is processed naturally and through yeast fermentation, is identical to that produced by the body and has been found to be the safest and most effective form. Reflex CoQ10 is 100% fermented from yeast creating a pure impurity free product that is identical to the bodies own CoQ10.